I had the chance to shape the artistic direction of MOUV’ Radio — a project as challenging as it was inspiring — developed in close collaboration with the Radio France teams. The mission was to reinvent the radio’s visual identity, shifting it toward digital platforms, video content, and emerging audience habits. I leaned into a bold, punchline-driven aesthetic, paired with a minimalist color palette where the iconic green and black create a huge visual contrast. I introduced a variable typeface to reflect the multiplicity of voices and tones that define MOUV’, flexible and expressive while keeping the overall system cohesive.
I designed all logos for MOUV’ shows and developed the full graphic and video guidelines for MOUV’, including social content templates and animated motion graphics elements (MOGRTs).
I expanded and enriched MOUV’s visual system by developing a diverse set of social media thumbnails. Each category—Music Live, News, Interviews, and Original Content—was given its own distinct identity while maintaining MOUV’s visual identity.
Another part of my work involved designing and animating the studio screens. I crafted custom motion graphics for each show, tailored to reflect its visual universe.
Thanks to the entire Radio France team, and especially to Mathieu Marmouget & Arnaud Fraisse, for their trust!
Thanks to Lucie, who collaborated on the project.